Designer's Note

When I started this brand I had no idea how it would shape my ideas of beauty, femininity and self-empowerment and the complicated relationship most of us have with ourselves.

Swimwear is a next to skin garment that for many is a reminder of how we feel about what we see in the mirror. Perhaps you haven't reached the health goals you were hoping for, or things have changed because of a child or have a scar from a traumatic accident. Whatever the issue, I want to provide women with options that are quality, fit well, will stand the test of time and ultimately, make them feel like the goddesses they are.

Also it’s important as a feminist, that the brand reflects my ideas on creating inspirational imagery of women that is still sexy and feminine but also non-exploitative of the female body. All our models are over the age of 19 and it’s a core value that we celebrate women’s beauty and not objectify her.

The most rewarding part of what I do is seeing a client cringe in front of the mirror and completely transform before my eyes and leave feeling empowered and confident, not to mention excited to go to the beach.

I hope all of you can see yourselves in every piece and rely on me from season to season to deliver something you love that will last.

We would not be here without YOU. From the Beth Richards team, THANK YOU for your ongoing support.


Born in Toronto, Canada, Beth Richards graduated from the IAOD in Fashion Design in 1999.